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MODULE 2: FROM IDEA TO INNOVATION

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MODULE 2: FROM IDEA TO INNOVATION

Certified Course

Created by Divesh Gajbhiye

HEPATHLON

Module 2: From Idea to Innovation

Subtitle: Technology Transfer – Part 2 of 6

This module explores how raw ideas are transformed into successful innovations within an integrated, sustainable, and competitive framework. Participants will examine the full innovation lifecycle, from capturing insights and trends to developing business models, creating disruptive technologies, and bringing innovations to market through structured strategic processes.

The course introduces both radical and incremental innovation models, including the concept of disruptive innovation and its impact on industries. Through frameworks like the Green IMLead® methodology, Porter’s Competitive Strategies, and the Kano Model of Customer Satisfaction, participants will gain tools to strategically evaluate, manage, and guide innovations to success.

The role of creativity, leadership under uncertainty, and cross-functional collaboration are emphasized as key drivers for sustainable business transformation.

Key Topics Covered:

  • Innovation Lifecycle & Types
    Understand the difference between incremental, radical, and disruptive innovation.

  • Sources of Innovation
    Explore how internal teams, external networks, and customers contribute to idea generation.

  • Strategic Innovation Tools
    Apply models like Porter’s Five Forces, Stage Gate processes, and the Innovation Scorecard.

  • Innovation Culture & Leadership
    Learn how leadership, tolerance for failure, and agile thinking foster innovation.

  • Green IMLead® Concept
    Integrate sustainability into innovation processes through a structured management framework.

  • Mistakes in Innovation Management
    Analyze common innovation pitfalls and learn how to avoid them using proven strategies.

Learning Outcomes:

By the end of this module, participants will be able to:

  • Identify different innovation types and when to apply them

  • Generate and select promising ideas using structured tools and creative techniques

  • Build a business model and strategic process to support innovation

  • Manage innovation risks, timelines, and KPIs for performance monitoring

  • Align innovation with sustainability goals and market needs

This module equips participants with the essential mindset, tools, and leadership strategies to turn visionary ideas into impactful innovations.