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MODULE 4: STRATEGIC BUSINESS DEVELOPMENT

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MODULE 4: STRATEGIC BUSINESS DEVELOPMENT

Certified Course

Created by Divesh Gajbhiye

HEPATHLON

Overview – Strategic Business Development (Module 4)

Business Strategy for Innovation and Market Growth

In a globalized and volatile business landscape, strategic development is not just a matter of growth—it is the foundation of long-term sustainability and competitive advantage. This module equips participants with the critical tools and frameworks necessary to analyze markets, develop business strategies, and make informed decisions for international expansion.

From understanding customer relationship dynamics to navigating volatile markets, participants will learn how to recognize and seize opportunities even in uncertain environments. The module emphasizes a practical approach to global strategy, backed by rigorous research methods, structured planning models, and real-world examples.

Key Topics Covered:

  • Marketing Strategy & the 7Ps Model: Understanding how to align product, price, place, promotion, people, processes, and physical evidence for international impact.

  • Market Research Techniques: Learn how to gather, interpret, and use data from diverse sources to support strategic decisions.

  • Navigating Volatile Markets: Build cost modeling frameworks and develop resilient supplier relationships in unpredictable environments.

  • Customer Relationship Lifecycle (CLRC): Explore how trust, commitment, and performance evolve in global B2B and B2C engagements.

  • Internationalization Strategy: Assess motivations, risks, and entry roadmaps from informal contact to mergers and acquisitions.

  • Business Model Canvas: Apply this globally recognized tool to map out your business strategy and value proposition with clarity.

  • Steps for Commercialization: A practical 10-step roadmap for taking innovations to international markets—from opportunity analysis to implementation and control.

Outcomes:

Participants will gain essential competencies in strategic market entry, commercialization processes, and partnership development. This module enables future technology transfer leaders to transform market insights into actionable, sustainable business strategies.

This module integrates global best practices and practical insights, ensuring participants are equipped to lead business growth in diverse, dynamic markets.